By ICTMN Staff / INDIAN COUNTRY TODAY / June 23, 2012

Selling beer to Indians is a controversial business, as shown by the recent federal lawsuit filed against the state of Nebraska by the Oglala Lakotas of Pine Ridge over sales of alcohol in Whiteclay, Nebraska.

But what about selling beer with Indians? Using Indian imagery to sell beer?

As with many American products, from grocery-store produce to motorcycles, American Indian names and likenesses have been used as brand names and logos. But it’s possible that no industry has used Native American imagery as much as the beer trade.

Here are 29 instances of brewing companies that have branded their beers with Indian imagery. (more…)

Published Saturday February 27, 2010
BY NANCY HICKS and JoANNE YOUNG
LINCOLN JOURNAL STAR

Sen. Arnie Stuthman of Platte Center started the conversation during a committee discussion.

What could you make from recycling all those beer cans sold in Whiteclay?

A lot of money, he concluded. (more…)

Published Wednesday February 4, 2009
BY ROBERT NELSON
OMAHA WORLD-HERALD

Whiteclay, Nebraska.

Plan your summer vacation now. Come see the Good Life in action.

Beautiful Whiteclay.

Come for the high-gravity malt liquor. Stay because you’re too drunk to move. (more…)

Malt Liquor: A History
Published April 30, 2005
BY KIHM WINSHIP

The family of American-born beers speaks proudly about two of its children. Ask about Steam Beer or the less gifted but very popular Light Beer, and the photos come out, the stories begin. But speak aloud the name of the other sibling, and the room grows quiet. Dad won’t look up from his plate and Mom goes into the kitchen and cries into her apron.

How could you mention Malt Liquor?

Published October 2, 1997
BY J. DOUGLAS ALLEN-TAYLOR
SONOMA COUNTY INDEPENDENT

The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market

A LITTLE MORE than a year ago, a small article that appeared in the St. Louis Post-Dispatch should have sent shock waves through the local Latino population. But few folks in these parts read the St. Louis papers, and even if they did, fewer still would have recognized the article’s significance. But its full effects, when finally felt, will almost certainly have a devastating impact in the backyards and bars of the barrios of Sonoma County and other California communities.

St. Louisbased Anheuser-Busch brewers announced that with the introduction of a new brand called Hurricane, it was entering the malt-liquor sales wars in earnest. (more…)