Archive for October, 1997

Malt assault

Thursday, October 2nd, 1997

Published October 2, 1997

The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market

A LITTLE MORE than a year ago, a small article that appeared in the St. Louis Post-Dispatch should have sent shock waves through the local Latino population. But few folks in these parts read the St. Louis papers, and even if they did, fewer still would have recognized the article’s significance. But its full effects, when finally felt, will almost certainly have a devastating impact in the backyards and bars of the barrios of Sonoma County and other California communities.

St. Louisbased Anheuser-Busch brewers announced that with the introduction of a new brand called Hurricane, it was entering the malt-liquor sales wars in earnest. (more…)